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an AI platform built for humans

the north star for
people who run clubs

"One system that tells every person on the ground what to do next, the coach, the supervisor, the manager, the director."

Sport & Coaching Facilities & Logistics Hospitality & Cafe Organisations
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the north star

Operations don't need more dashboards.
They need one system that tells every person
on the ground what to do next, the coach on the sideline, the supervisor covering a warehouse shift,
the manager running a cafe service, the director watching the whole organisation.

built around the operations that run on it
one platform. every operation.

Northie isn't a single tool, it's a shared intelligence layer underneath whichever tools each team actually touches day to day, whatever the industry.

#1 SPORT & COACHING
Live on the sideline
Coach directing players from the sideline, blue duotone halftone graphic

Live session intelligence, athlete tracking and pose analysis from a phone on the sideline, no hardware, no installs.

#2 FACILITIES & LOGISTICS
Zone by zone, site by site
Logistics supervisor checking a clipboard in a warehouse, blue duotone halftone graphic

Zone-by-zone visibility across warehouses, venues and service routes, who's on, what's overdue, what needs attention now.

#3 HOSPITALITY & CAFE
Counter to kitchen
Barista pouring a coffee in a busy cafe, blue duotone halftone graphic

POS, ordering and ticketing for cafes, canteens and matchday service, one system from counter to kitchen.

#4 ORGANISATIONS
The whole picture, live
Director reviewing a wall of data dashboards, blue duotone halftone graphic

A single data foundation across every program, venue and site, reportable, ownable, and ready to carry your brand.

not one product, a bucket of them
it's a suite, not a single tool.

Every deployment is assembled, not shipped off-the-shelf. We pull what you need from the bucket of modules already built, dashboards, ops, POS, planning, feedback, and wire them together around your data.

Coach Dashboard
Club & Roster App
Facility & Logistics Ops
Canteen & Cafe POS
Coach Feedback
Program Scope & Planning
Registrations & Onboarding
Ticketing
+ whatever you need next
the actual answer to "can it do X?"
If it doesn't exist yet, we build it.

Every org runs a little differently. If the module you need isn't
in the bucket, we scope it, build it, and add it to the suite,
for you first, then everyone after you.
The platform grows with each client, not around them.

the AI you own
the Northie Assistant.

An AI trained on your organisation's own context, your programs, your history, your data, not a generic chatbot bolted on top. It sits alongside your team, not instead of them.

  • Onboards new hires by answering the questions institutional knowledge usually loses when someone leaves.
  • Surfaces live data the moment you're making a call, not a static report from last week.
  • Drafts reports, briefings and summaries, ready for your review, never sent on its own.
  • Learns your organisation's context over time, its own history becomes part of what it knows.
draft, awaiting approval
Weekly Ops Summary, Sat 23 Aug
  • Attendance up 8% across all sessions this week
  • Facility zone 3 flagged for overdue maintenance check
  • Canteen revenue on pace for a record matchday
  • 2 new hire onboarding threads answered automatically
Approve & send
Edit first
Nothing leaves the draft until a person sends it.
to be clear
On your team. Not instead of it.

The assistant drafts, surfaces and suggests, it doesn't decide,
and it doesn't send. Every report, message and recommendation
waits for a human to approve it. The goal is a team that moves
faster with better information, not a team that gets replaced by it.

under most verticals
it can see what's happening, not just log it.

Video and photo inferencing sits underneath most of the suite, turning an ordinary phone camera or an uploaded clip into structured data. No wearables, no proprietary sensors, no manual timing.

  • Sport: pose landmarks, stride, speed and load pulled from live or uploaded video, sideline-ready in seconds.
  • Facilities: zone occupancy and activity detection read off existing camera feeds, not new hardware.
  • Facilities: a cleaning task can be confirmed done, a before/after photo scored for cleanliness with its own confidence rating rather than taken on trust.
  • Every vertical shares the same inferencing core; only the model and the metrics it outputs change.
every metric, scored
Session Confidence
Peak speed 96%
Stride length 91%
Ground contact 74%
Hip rotation 58%
Low-confidence metrics are flagged, not hidden, and never quietly averaged away.
why it matters
Confidence is a number,
not a promise.

Every metric the inferencing layer produces ships with
a confidence score, not just a value. A coach, supervisor
or manager can see when the model is certain and when it isn't,
instead of treating every number on the dashboard
as equally trustworthy.
Low-confidence readings get flagged for a human to sanity-check,
not silently baked into a report.

live, populated demos
not mockups. running systems.

Every card is a real, worker-deployed instance of the Northie platform, loaded with representative data. Keep scrolling, this section is pinned and the cards move sideways as you do.

org dashboard
the whole org, one desktop view.
jobscrew & machine statuswhitelabel-ready
live demo/dashboard-demo
coach dashboard
session intelligence, live.
pose trackingbiomechanicszero install
live demo/dashboard-light
club & organisation app
rosters, registrations, one flow.
managementmulti-squad
live demo/app
facility & logistics operations
every site, supervised.
zonesroutes & bookingsstaffing
live demo/facility
hospitality & cafe · customer app
order, earn perks, one login.
orderingpoints & perks
live demo/canteen-app
hospitality & cafe · staff POS
a till, not a headache.
POSstafftill
live demo/canteen-pos
hospitality & cafe · pickup
one code, ready for pickup.
ticketingpickup kiosk
live demo/canteen-ticket
built to disappear into your brand
whitelabel ready, not whitelabel bolted-on.
  • Your logo, colour system and typography, not a re-skin, the actual UI shell.
  • Your domain, your subdomain structure, your Cloudflare-fronted deployment.
  • Every tool above ships as an isolated worker-deployed instance per client.
  • One shared data core underneath, reporting stays consistent across every rebrand.
  • No vendor lock-in on data: club, site and organisation data is exportable at any time.
same platform, any brand

Every club or organisation runs the same underlying codebase and data model, deployed independently under each brand, updated together.

1
codebase, many brands
0
client installs
100%
data ownership
org & venue scale
two ways to run it
cloud or sovereign. your call.

Every tool above runs identically on either deployment model, the difference is where your data lives, not what the platform does.

full SaaS
Cloud-hosted.

The fastest path to running Northie. We host, patch and scale everything, your team just logs in.

  • Worker-deployed, multi-tenant infrastructure
  • Zero servers or maintenance on your end
  • Live in days, not months
  • Best for a single vertical, one-on-one coaching and smaller team operations
Your teamNorthie cloud
enterprise
Sovereign.

A lightweight egress server runs on hardware you own, holding a direct connection out to Northie, no data ever moves through a public cloud in between.

  • Egress server deployed on your own owned hardware
  • Direct, private link to Northie, no cloud intermediary
  • Data stays on your terms, under your compliance regime
  • Best for clubs, academies, and any multi-site or larger organisation
Your serversDirect linkNorthie
start the conversation
ready to see it
on your brand?

We'll spin up a populated, worker-deployed instance under your name
so your team can see the real product before committing to anything.